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HSY to launch ‘affordable’ festive collection Rehana named after his mother on Women’s Day

The designer said he wants to do this because every woman has the right to look beautiful.

Designer HSY’s new collection is weeks away from launching and there’s something special about it — to start, it’s going to be a tribute to his mother Rehana and other “courageous” women like her. He has curated an “affordable” festive collection, explaining that he believes every woman has the right to look beautiful and he wants to facilitate the process. It will be launched on March 8, Women’s Day.On Sunday, he announced his upcoming collection in a video on Instagram. “For the first time ever, HSY introduces affordable festive collection for the women of Pakistan, named after his mother Rehana,” read the caption. “It is also the first time that the King of Couture, HSY, combines his forces with Pakistan’s largest fashion discovery platform, LAAM Official, to bring to you a collection that encompasses elegant, affordable pieces which embody the qualities of love, strength and courage. This exclusive collection with LAAM aims to celebrate all women of substance around us,” it added.